Muscle food

Premium nutrition

Identity and Branding (concept)

I approached Muscle Food after noticing their site wasn't responsive and its identity wasn't consistent across all channels.

Creating a user friendly, responsive website, along side a logo and a word mark for social channels.

I considered the logo first as it was the most dominant element of Muscle Food's Identity. Using similar colours, I chose a strong typeface which sits legibly on different mediums.

Creating a consistent identity across all channels.

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